ARBUTUS MIGRATORY BIRD SANCTUARY REBRAND
OVERVIEW
This project is designed as a rebrand and annual report for a local bird sanctuary specializing in the conservation of migratory birds. The sanctuary provides 300 hectares of wetland. The theme of the report is designed to raise awareness and celebrate the expanded territory of the sanctuary which helps with the client’s goal of becoming the top bird watching destination in Canada within the next five years.
THE STRATEGY
The design solution for this annual report is to make use of the brand components developed and expand on their visual language. Since the theme of the report is of an expanded territory, the visual element of maps, including topographical maps were developed to carry out the theme. Iconographic elements like the birds from the Arbutus logo as well as the scope are included throughout the spreads.
CREDITS
Images from Unsplash. Ilustrations and graphics by Georgia Gavel. Inspiration from Reifel Bird Sanctuary.
Note: This is a school project for a fictional bird sanctuary.